Conversion Funnel
A desired conversion path defined by a marketer or website owner.
The "conversion funnel" is generally a linear, stepby-step process leading directly from site entry to "conversion".
It is conceptualized as a funnel shape because some users will depart from the path, leaving fewer users at the end than were at the beginning, while others will be “funneled” into completing a transaction.
from the book : Search Engine Optimization, An Hour a Day - J.Grappone & G.Couzin
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